Target
7:09 pm 08/22/05
Just saw the newest commercial for Orbitz, the online travel service. I’ve read of certain retailers and services marketing to gay and lesbian folks, but I believe that this is the first time that I’ve seen such an ad. And Wink Martindale as the game-show host - nice touch. The commercial aired twice during a syndicated episode of “Will & Grace.” Very interesting ad; will it persuade gay people to try Orbitz ahead of other travel services? And what company will be first to follow the lead of Orbitz with a large ad campaign targeting gays?



David,
Check out this website:
http://www.commercialcloset.org
You’ll see that advertising has long targeted GLBTs, it’s just that for many years it has been small hints of our existance rather than coming right out and depicting us as a “normal” functioning entity of society.