HEAD ON!
HEAD ON: apply directly to the forehead.
HEAD ON: apply directly to the forehead.
HEAD ON: apply directly to the forehead.
Annoying as hell? Sure. Pure cheese? Yeah. Effective? Uh…depends. The annoying-ness of the “Head On” commercials was actually discussed in-depth on Olbermann’s show last night, with an ad critic analyzing the production values, repetition, etc. Interesting: a Google search turns up this page, which displays only a cPanel (as of Friday at 5:53 am). Here’s the Google cache. Some more searching reveals that applying this product to your skin may be dangerous.
So: have any of you tried using this amazing product?
UPDATE: oops - forgot to link to the inevitable spoof videos at YouTube!

July 28th, 2006 at 5:30 am
So you’re the guy who’s watching Olbermann!
July 28th, 2006 at 9:01 pm
I hate those commercials. I heard it works though. Olbermann is such a serious news commentator. Wow. Let’s get this guy some awards.
July 29th, 2006 at 12:16 am
The world’s most annoying commercial HANDS DOWN! *ugh*
July 29th, 2006 at 8:26 am
And don’t forget HeadOn! the original song!
July 30th, 2006 at 5:48 pm
I’ve missed something. What the HELL are you all talking about? Is this a Montana thing?
July 30th, 2006 at 6:46 pm
Mark, if they don’t advertise HEAD-ON in Florida, you are indeed a fortunate man. Be grateful.
July 30th, 2006 at 8:14 pm
OK, I’m a fortunate man. But what is Head On? And why would you apply it to your forehead?
July 30th, 2006 at 8:24 pm
OK, I’ve checked this out. According to Wikipedia, not only does the ad not say what the product does, but neither does the product’s website. Apparently they are trying to build some sort of cult following based on ads that generate lots of discussion, while forcing suckers (like me) to work at figuring out the purpose of the product.
Oddly enough, while the ads don’t seem to run here, the company has offices in Canada and Florida. Maybe they are afraid of inciting the natives to restlessness. Smart.
July 31st, 2006 at 5:10 pm
OK, time for me to switch into big brother mode so I can torment Dave. Suppose we redo the Head On ad, with only ONE change: the model is Sabine Ehrenfeld.
BTW, we have a television at the back of the store that runs CNN all day. As I was walking the store before we opened, I passed the tv, and guess what ad they were talking about?
July 31st, 2006 at 5:28 pm
Good grief, Mark — that’s brilliant! Sabine + Head-On = Marketing Success!
August 2nd, 2006 at 4:47 am
[…] My brother Mark has something of a creative flair, and it is on display in his most recent blog entry. Although he is a relative newcomer to both blogging and the insanity that is “Head-On,” he has quickly applied his humourous spin on a new product from the makers of Head-On. A YouTube video can’t be far off… head on headon [link] […]