STOP
10:15 pm 11/25/07
To all advertisers, hipsters, marketers, and restaurants: stop using the word CHIPOTLE. It sounds stupid. Just quit it. Now.
And in the name of all that is holy…if I *ever* hear any of you pronounce it CHI-POL-TAY one more time…I’m coming through the radio or TV and ripping your tongue out.
Thank you.



Hey Dave,
They say it pretty good down here in Albuquerque! Stop by, lunch is on me.
but but but…. how else am I gonna say the name of the best place in the city to get a fajita burrito bowl? And yesterday morning I put some in the crockpot with my chicken. And last week I moved two cans of them from one cupboard to the other chez G$.
It walks among us, Dave, like it or not; a living, breathing thing that is fated to flavor our mayonnaise and heat up our barbacoa and sliced steak -and-cheese skillet sammiches for years to come.
I will add chipotle to the list of fabulous things that I worship at the Altar of Blue Food.
If you say it right, it doesn’t sound dumb.
I’m actually pondering growing some in the garden this year.
Hope your holidays are going well.
(hug)
Erica