STOP

10:15 pm

To all advertisers, hipsters, marketers, and restaurants: stop using the word CHIPOTLE. It sounds stupid. Just quit it. Now.

And in the name of all that is holy…if I *ever* hear any of you pronounce it CHI-POL-TAY one more time…I’m coming through the radio or TV and ripping your tongue out.

Thank you.

Misc

3 comments

  1. Hey Dave,

    They say it pretty good down here in Albuquerque! Stop by, lunch is on me.

    comment by Geo — November 30, 2007 @ 9:52 pm
  2. but but but…. how else am I gonna say the name of the best place in the city to get a fajita burrito bowl? And yesterday morning I put some in the crockpot with my chicken. And last week I moved two cans of them from one cupboard to the other chez G$.

    It walks among us, Dave, like it or not; a living, breathing thing that is fated to flavor our mayonnaise and heat up our barbacoa and sliced steak -and-cheese skillet sammiches for years to come.

    I will add chipotle to the list of fabulous things that I worship at the Altar of Blue Food.

    comment by Abigail with the gravy pipe — December 1, 2007 @ 12:19 am
  3. If you say it right, it doesn’t sound dumb. :) I’m actually pondering growing some in the garden this year.

    Hope your holidays are going well.

    (hug)
    Erica

    comment by Erica — December 18, 2007 @ 11:54 am

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